Project commissioned by Pulse Group UK to FlyEmirates in Dubai, the Emirates VR Endless Possibilities project was awarded for the ‘Best Augmented/ Virtual Reality Technology’ at the fourth edition of the Event Technology Awards held on 9th November 2016 in London.
There were many challenges to this project from creativity, to multicultural understanding and technical.
Pulse Group trusted me to deliver a powerful project, recognised internationally. Acting as the Executive Producer, I was able to act as the project’s co-creative director and pick vendors to fulfil necessities, like Lekanto Studios (producers, casting), FutureLighthouse (CGI, Programming, Interactive Development) and Vysion (360º videos production), all three Spanish companies.
Originally hired to implement 5 contents, only 3 of them went in the final release of the project in March 2016. The other 2 contentes (aboard the A380 first class lounge and Dubai Desert Safari did not get into it. The reason why I can talk through coffee when we meet, but I can assure you we have a really cool content! 🙂