In 2012 Rio de Janeiro hosted the Rio+20 event, The United Nations Conference on Sustainable Development (www.uncsd2012.org) bringing the most important Heads of State to the city and inviting citizens to get educated and informed about environmental issues.
In this context, Green Nation Fest (fest.greennation.com.br) was responsible to host a public event for 40,000 people to engage the population with critical issues.
We were faced with a big challenge: to talk about energy production and consumption in an easy way, engaging the general public and make them share their experience.
Gol de Bicicleta (bicycle kick) is an interactive installation that allows visitors to pick their soccer team and pedal to score goals on every half watt generated, with electricity being stored on batteries and reused on tv screens with related content.
This activity was presented in form of a soccer tournament for 6 days on a public and free space in Quinta da Boa Vista, Rio de Janeiro, and attracted thousands of visitors.
More than 9000 goals were scored along with more that 7 KW of energy generated and drew an impressive international media attention: from the presidents of major soccer teams inviting their fans to come and score goals, to the top model and PNUMA Ambassador Gisele Bndchen.