We’ve created for our client Sealy a special space inside the biggest technology event in the world: Campus Party Mexico.
It’s an event where geeks camp for almost a week to watch conferences, hackatons, business marathons, challenges and games. Throughout the days, “campuseros” sleep in camping tents on a hard floor.
Sealy challenged the almost 10 thousand “campuseros” to come up with creative ideas related to the “sleep industry” and the best ideas were rewarded with a great night of sleep at the Sealy Camper.
6 special tents with comfortable beds as well as snack, private lockers, LCD tv screens and microwaves made many geeks, happy geeks.