ABOUT THE PROJECT
During the IAB Conecta event, the most important event of the year to the Mexican B2B digital world, Microsoft’s ProdigyMSN wanted to do a more conceptual, out of the box, non traditional stand that could tell their story with higher impact.
The “It’s All About the Experience” concept came after a couple of meetings with the client: instead of having a product or service being shown, an experience would be the main attraction.
Clients were curious about the giant black box, and once inside they would see themselves in a different way: as avatars that would acquire different colors and had special effects with their movement.
The accomplished goal was to have clients forgetting about their real physical appearance and enjoy a different experience, only possible because of Microsoft’s capabilities to transform the world.
Microsoft – Prodigy MSN